Harvest installation

Experiential advertising

The communication task was to create awareness about the brand and get people to interact with the brand, leading to buzz in the market. We collaborated with artists to create installation art that would reveal the core idea of the brand – More fruit in every sip via experiential advertising.

The installation was displayed in leading shopping malls across the country, which got people to click selfies with the installation and post it on social media, on their own, without any external motivation.

We developed – Installation design, installation production and events across India.